Marjolein Delhaas is a Rotterdam based graphic designer who strives to create work that is functional but also attracts the eye. Her never-ending search for minimalism in layout, typography, paper and color results in work that can be described as raw industrial without ever losing a touch of refinement. Bold typography versus a thin elegant line.
The persistence to analyze, organize and create systems evolved in 2008 in an annual collection of pared-down planners. A playground to experiment with different techniques and materials results in clear, graphic and functional everyday systems, which also serves as objects that are exquisitely beautiful.
MARJOLEIN DELHAAS ON OBJET TROUVÉ'S CORPORATE IDENTITY
"When I learned about Objet Trouvé’s concept, the idea came up pretty quickly. Josje and Floor curate their collection by carefully selecting beautiful and unique items. Always on the lookout for the right items to complete, refresh or extend their customers’ wardrobe. I wanted to build a similar collection with visual communication items."
"The O (from Objet) was chosen as the highlighted, recognizable element, continuously changing its style with every different corporate item. Sometimes modest, another time with a little ‘wow’, but always unique in its appearance."
"All the O’s are chosen with the same precision as Josje and Floor select their items in-store, and are then added to the identity. A range of skin colors form the basic colors of the identity, referring to the human skin palet. It leaves room to add seasonal colors or patterns; like seasonal trends in fashion blend in with everlasting basics and icons."