It is a common word and nowadays used a lot in fashion. Most of it we've already heard once or twice but it will remain an important issue. Time to address our view on sustainable fashion. We think sustainability has to do with consciousness. During buying season we make conscious decisions focussed on design, craftsmanship, quality, fabrics, and authenticity. These values make our collections comfortable, easy to wear, durable, beautiful - and therefore long-lasting. Luckily we work with designers that take into account important issues such as fair and local production, minimizing waste and chemical processes as much as possible. Read about the progress our fashion industry is making.