Since 1987, Rue Blanche has designed clothes for everyday living. It aspires to create the 'ultimate garment', always appropriate, stylish and modern. Rue Blanche positions itself as a sophisticated and creative brand that uncovers hidden emotions, referencing past influences that remain strikingly relevant. Bold colors, soft materials, and timeless cuts characterize the collections. The brand was relaunched in 2017. Marie Chantal Regout's two daughters Astrid and Aude took over over the helm of the company: it's a family affair as well as Objet Trouvé.