MSGM was founded in Milan, in 2009, by Massimo Giorgetti, whose creative spirit has managed to employ the great tailoring tradition of made in Italy products to create extremely contemporary and modern style collections. Capable of interpreting the latest trends in an original and kaleidoscopic way, MSGM is a free spirit and vocation for anything that is current and immediate. Some of the brand's claims, which also feature on its iconic t-shirts, include: "never look back, it's all ahead" and "lightness is not superficiality." the ability to reinterpret the past through a modern language - so colorful, sometimes ironic but never dull - as well as to read and anticipate the future, has made MSGM one of the most acclaimed Italian brands on the international scene.